Eight-time Olympic gold medalist, Usain Bolt has moved to trademark a logo showing his signature victory celebration pose.
The retired Jamaican sprinter submitted an application in the US last week.
Bolt is known globally for the move – in which he leans back and gestures to the sky – as he routinely struck the pose after winning gold medals and setting world records.
He still holds the world records for the 100m and 200m, making him the fastest man in history.
According to US Patent and Trademark Office, the retired athlete filed his application for the trademark on 17 August.
It depicts “The silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upward”.
He intends to use the image on items including clothing, jewellery and shoes, as well as restaurants and sports bars, the filing shows.
“Given that Bolt is now retired from racing, it makes sense that he would look to expand his business empire,” Josh Gerben, a Washington DC-based trademark lawyer.
“The silhouette of his victory pose is recognised around the world. This trademark registration would enable him to offer the items listed in the application himself, or license the right to use the trademark to third parties,” Mr Gerben said.
Mr Bolt applied to register a similar trademark 12 years ago, but this has since lapsed under US law.